Profile
Name: Uma Fitzgibbon
Age: 19
Where does she shop? Clothes shops like Topshop and Ralph Lauren.
What music does she listen to? Drum & base, trance and any other up-beat songs.
Favourite movies? Disney & comedies
Favourite TV programmes? My Mad Fat Diary and Towie.
Preference for horror films? Supernatural horrors
Uma is a perfect example of our film's target audience, young adults. Here i have gained a profile of her interests that is useful in showing whether her taste in music and shopping relates to her taste in films. As it happens, despite favouring many Disney and comedy films, she thoroughly enjoys watching horror films that are based on the supernatural, rather than gory horror films. This is useful in showing that young adults have an interest in watching supernatural horrors and this helps to secure us a profit in our film because we now know that we are nearly definitely guaranteed an audience because of how young people enjoy watching such a genre as ours. Furthermore, Uma is someone who is really good to look at for her enjoyment with watching supernatural horrors as when she was younger she would watch lots of YouTube videos about ghosts and the supernatural. Since she is my cousin i know this because we would do this together. Doing this gave us a thrill and that's why we chose to have young adults as our audience because they will usually watch a supernatural horror because of the thrill and adrenaline it causes to watch.
Audience- primary, secondary & certification
Our film is prescribed generally to young adults yet we have not limited younger viewers from watching our movie by giving it a certification of 18. If our film was released at a certificate of 18 it would have to be incredibly scary and horror films have been given such a rating because of the level of gore that is shown. Since our opening looks heavily at the supernatural and sinister side of horror it would be inappropriate to give it a rating of 18. For this reason our film has a certification of 15. Many of the most extreme supernatural horrors do in fact have a certification of 15 because of how there is huge suspense built for the audience e.g. The Devil Inside and Insidious. Yet The Woman in Black, interestingly enough, was rated with a certificate of 12 by the BBFC which caused great disapproval by the public. Originally the film had been made a 15 but after more graphic scenes had been cut out it was later given the 12 certificate. Many people complained because The Woman in Black posed just as much tension and fear as horrors with a certification of 15. It's in my view that this rating was given to allow a wider audience the chance to watch the film and produce the most profit for the film. Nevertheless, as to avoid criticism it would be most appropriate to have a certification of 15 for our film.
The primary audience is largely focused on males between the ages of 15-30 along with the fan base of extreme horror film enthusiasts; whilst women with the same age range make up the secondary audience. On reflection this shows that when collecting audience feedback we could have collected feedback from a wider range of people, possibly in their 20s since this would have given our group a rough idea of the amount of tension that's necessary to build fear and suspense for a slightly older and more mature audience. Furthermore it would have been even more useful to have gotten horror enthusiasts to watch our film opening since they would have probably been more likely to give constructive criticism on our work to make it an even more effective movie opening.
Uma is a perfect example of our film's target audience, young adults. Here i have gained a profile of her interests that is useful in showing whether her taste in music and shopping relates to her taste in films. As it happens, despite favouring many Disney and comedy films, she thoroughly enjoys watching horror films that are based on the supernatural, rather than gory horror films. This is useful in showing that young adults have an interest in watching supernatural horrors and this helps to secure us a profit in our film because we now know that we are nearly definitely guaranteed an audience because of how young people enjoy watching such a genre as ours. Furthermore, Uma is someone who is really good to look at for her enjoyment with watching supernatural horrors as when she was younger she would watch lots of YouTube videos about ghosts and the supernatural. Since she is my cousin i know this because we would do this together. Doing this gave us a thrill and that's why we chose to have young adults as our audience because they will usually watch a supernatural horror because of the thrill and adrenaline it causes to watch.
Audience- primary, secondary & certification
Our film is prescribed generally to young adults yet we have not limited younger viewers from watching our movie by giving it a certification of 18. If our film was released at a certificate of 18 it would have to be incredibly scary and horror films have been given such a rating because of the level of gore that is shown. Since our opening looks heavily at the supernatural and sinister side of horror it would be inappropriate to give it a rating of 18. For this reason our film has a certification of 15. Many of the most extreme supernatural horrors do in fact have a certification of 15 because of how there is huge suspense built for the audience e.g. The Devil Inside and Insidious. Yet The Woman in Black, interestingly enough, was rated with a certificate of 12 by the BBFC which caused great disapproval by the public. Originally the film had been made a 15 but after more graphic scenes had been cut out it was later given the 12 certificate. Many people complained because The Woman in Black posed just as much tension and fear as horrors with a certification of 15. It's in my view that this rating was given to allow a wider audience the chance to watch the film and produce the most profit for the film. Nevertheless, as to avoid criticism it would be most appropriate to have a certification of 15 for our film.
The primary audience is largely focused on males between the ages of 15-30 along with the fan base of extreme horror film enthusiasts; whilst women with the same age range make up the secondary audience. On reflection this shows that when collecting audience feedback we could have collected feedback from a wider range of people, possibly in their 20s since this would have given our group a rough idea of the amount of tension that's necessary to build fear and suspense for a slightly older and more mature audience. Furthermore it would have been even more useful to have gotten horror enthusiasts to watch our film opening since they would have probably been more likely to give constructive criticism on our work to make it an even more effective movie opening.
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