I have now added annotations to the video of our complete film opening. A lot of them cannot be read in the time that they last so the video will have to be paused every so often to allow for this. As you read through them you can see that i discuss the shots that have been used to convey the genre to the audience due to the conventions. I have also explained that certain shots have been selected as a direct mode of address for the audience who are made to feel involved in what's happening in our film opening.
A lot of features such as the use of filters and specific selection of camera shots, as well as choice of location and props have been developed in order to attract our audience through establishing and giving them the reading that this is a supernatural horror. The annotations explore this a little bit more also.
In terms of our unique selling point, i think the doll is certainly significant as it justifies Suzanne's actions she takes before finding the antagonist but then it goes without saying that the music is definitely our USP for it is integral in building the right amount of tension for the audience. It begins instantly, giving our audience the reading that our movie is a horror. It also grabs their attention as an audience and this provides the sense of suspense and tension which is what attracts most young adults to horror movies (particularly supernatural horrors where the music can be associated with a number of paranormal activities that alert the audience to anything out of the ordinary whilst also fearful).
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