There are several typography styles that Katy and Indya looked at whilst i was away and in looking at the variety of them i am happy with the style of typography that they have decided to use in our opening. In this post are some of the fonts that were explored in LiveType whilst some other screen shots have been taken to show the different styles of typography that were given consideration into being choosen.
We decided to stick with the theme of using white writing on a black background for the same reason as with the credit sequence at the start of the opening where we created a preamble to the film. This reason is based on showing the juxtaposition of both dark and light elements such as demonism (the antagonist) and yet sanctity and hope (the protagonist and their heroism). Using upper case letters helps to make the title stand out and it also makes the title look violent, hopefully giving the reading that the film is a dark horror. The font on the right is very clear and the it helps to make the text look more violent and therefore hopefully giving the reading that the film is about a horror, however the font is similar to one used in many western films which makes it inappropriate for our film opening. Furthermore, it deludes from the fact that the opening is based on a supernatural horror.
In this shot you can see a different font with a more formal typography. The bold font makes the title more noticeable to the audience and provides an intensity to the film. I think it gives the reading that this is a horror film, although the typography isn't quite as sinister as i think it should be.
This shot shows two very slightly different fonts that were considered for being used as our title but eventually the font on the right was chosen as our title. I completely agree with Indy and Katy's choice for using this style of typography not only because of the use of upper case letters that makes the text stand out to the audience/viewer but also the formality of the font makes the title appear professional. This lends itself to giving the title credibility, making the film opening seem higher in verisimilitude and therefore creating a more ominous and sinister atmosphere to our film opening.
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