Typography: start of our opening

Font ideas: Goudy Old Style (top), Calibri Light (middle) , Viner Hand ITC (bottom)

Text 'appears'

Using LiveType my group and i began creating the preamble to our film opening. We looked at the different fonts that would be suitable for the preamble and as a universal font for the credits. We decided to use Goudy Old Style because the typography is formal and looks professional. Therefore the viewer's reading should be one of professionalism so that they may believe in our fabricated story. It also lends itself to giving our film and the story within it credibility. As for the edit, we originally wanted the text to appear on the screen straight away but we found an edit that looked as if the writing was being typed using a typewriter and this was appealing because of its effectiveness. In refection we later decided that in using this edit the opening wasn't made to appear as effective as we wanted it to look, so we've decided to leave the text only appearing rather than appearing to be 'typed' in. Furthermore, we were thinking of having either quite quiet music whilst the text appears or a low/high resolute sound so by using the typewriter edit we would have to change our music choice to accommodate for this.

Text 'typed' in

In relation to the colours, we decided it would be more effective to have white text upon a black reason, just as is done in The Devil Inside, to present the reading that the film explored virtuous holiness and dark, satanical demonism. Since the background is black the viewer will
hopefully interpret the text to understand that the antagonist will have more power over the protagonist and light, sacred 'force' in the film.

In the screenshot on the left, the bold font and use of upper case lettering in the typography makes the text stand out more and thus it should grab the viewer's attention. Upper case lettering makes the title appear also very violent which the viewer may interpret as a reflection of the nature of the film showing violence.